Smith, P.R.
Marketing communication
Kogan Page, 1995
Buku Teks
Smith, P.R.
Marketing communication
Kogan Page, 1995
Buku Teks
Hifni Alifahmi
Marketing communication orchestra
Examedia, 2008
Buku Teks
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
Buku Teks
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
Buku Teks