Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
 Buku Teks
Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
 Buku Teks
Hamburg, Morris
Statistical analysis for decision making
Harcourt Brace Jovanovich, Pub., 1991
 Buku Teks
Decision Making: Approaches and Analysis
edited by Anthony G. McGrew
Manchester University Press, 1985
 Buku Teks
Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
 Buku Teks