Evans, Joel R.
Marketing / Joel R. Evans, Barry Berman
Macmillan, 1985
 Buku Teks
Terry, George Robert
Management : selected case problems / George R. Terry
Prentice-Hall, 1957
 Buku Teks
Basriana
L'Application De La Strategie marketing De Kabelvision Sur Les Programmes Promotionnels Merdeka promo Et Kids 'R' Special / Basriana
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Tesis Membership
Heidingsfield, Myron S.
Changing pattern in marketing : a study in strategy
Allyn and Bacon, 1968
 Buku Teks
Nadila Zahara Faradysa
Persepsi Generasi Z Terhadap Diversity and Inclusion Engaged-Marketing: Studi Kasis pada Dear Me Beauty = Generation Z's Perception of Diversity and Inclusion-Engaged Marketing: Case Study on Dear Me Beauty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership