Alexandre Tan
Integrated marketing communications untuk media online : studi kasus Updaterus.com = Integrated marketing communications for online media : case study Updaterus.com / Alexandre Tan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
 Buku Referensi
Brannan, Tom
Pedoman praktis untuk komunikasi pemasaran terpadu=A practical guide to integrated marketing communication/ Tom Brannan.; alih bahasa Sandiwan Suharto
Gramedia Pustaka Utama, 1998
 Buku Teks
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks
Shimp, Terence A.
Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion
Penerbit Salemba Empat, 2014
 Buku Teks