McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1968
Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1978
Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1975
Buku Teks SO
McCarthy, E. Jerome
Basic marketing: a managerial approach
Richard D. Irwin, 1998
Buku Teks SO
Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
Buku Teks SO