Shifa Nabila
Analisi faktor yang mempengaruhi perilaku pengguna terhadap youtube ads serta pengauhnya terhadap purchase intention = Analysis of factors affecting user's attitude toward the youtube ads and their effects on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Blanchard, Kenneth H.
Legendary service : the key is to care / Ken Blanchard, Kathy Cuff &​ Vicki Halsey.
McGraw-Hill , 2014
 Buku Teks
Anderson, Kristin
Great customer service on the telephone
American Management Association, 1992
 eBooks
Gabyta Hasnabila
Pengaruh nilai hedonic dan utilitarian terhadap customer delight dalam penerapan metode self-service: studi kasus: Ikea Indonesia = Self-service implementation the effect of hedonic and utilitarian value on customer delight: case study: Ikea Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Rian Cendra Setiyadi
Pengaruh kredibilitas Endorser terhadap sikap terhadap iklan dan sikap terhadap merek : studi kasus L-Men = The effect of credibility Endorser towards ad attitude and brand attitude : case study L-Men / Rian Cendra Setiyadi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership