Marketing : principles and practice
Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross
Pitman Pub, 1993
Buku Referensi
Davies, Anthony H.
The practice of marketing research
Heinemann, 1973
Buku Teks
Chaffey, Dave, 1963-
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
Pear Education, 2012
Buku Teks
MacNamee, Brian
The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell
Routledge, 1995
Buku Teks
Ronald, Dana M.
Successfully developing your accounting practice : a practical guide with forms, letters, and checklists / Dana M. Ronald
John Wiley & Sons, 1987
Buku Teks