Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
 Buku Teks
Hoffamn, K. Douglas
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
 Buku Teks
Grether, E.T.
Marketing and public policy / E.T. Grether
Prentice-Hall, 1966
 Buku Teks
Schoell, William F.
Marketing : contemporary concepts and practices /​ William F. Schoell, Joseph P. Guittinan.
Allyn and Bacon, 1988
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks