Yoshino, Michael Y.
The Japanese marketing system : adaptations and innovations
MIT Press, 1979
Buku Teks
Johansson, Johny K.
Cara pemasaran ala Jepang = the Japanese way of marketing
Gramedia Pustaka Utama , 1998
Buku Teks
Clark, Peter
Organizational innovations
Sage, 2003
Buku Teks
Rogers, Everett M.
Diffusion of innovations
Free Press, 1969
Buku Teks
Rogers, Everett M.
Diffusion of innovations
The Free Press, 1995
Buku Teks