Fletcher, Alan D.
Fundamentals of advertising research
Grid Publishing, 1983
 Buku Teks
Fletcher, Alan D.
Fundamentals of advertising research
Wadsworth , 1987
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Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
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White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
 Buku Teks