Sutherland, Max
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
 Buku Teks
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
 Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
 Buku Teks