Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
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Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
 Buku Teks
Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
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Barry, Pete S.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
 Buku Teks