Marketing handbook
edited by Michael Rines
Gower in Association with Marketing Magazine, 1981
 Buku Teks SO
The Direct marketing handbook
Edward L. Nash, editor in chief
McGraw-Hill , 1992
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Handbook of modern marketing
edited by Victor P. Buel and Carl Heyel
McGraw-Hill, c1970
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Handbook of business to business marketing
Gary L. Lilien, editor
Edward Elgar, 2012
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Handbook of research in international marketing
Subhash C. Jain, David A. Griffith, editor
Edward Elgar, 2011
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