Harvard Business Review on Brand Management

Pengaruh online consumer review terhadap brand attitude: studi pada Skincare Nature Republic = Effect of online consumer review toward brand attitude: study on Nature Republic skincare

Harvard Business Review

Harvard business review on turnarounds

Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI