Muhammad Gibraltar
Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis Open
The Psychology of Advertising
Office of Instructiomnal Development University of Maryland University College, 1992
 Buku Teks
Fennis, Bob M.
The psychology of advertising
Psychology Press, 2010
 Buku Teks
Packard, Vance
The hidden persuaders
Penguin, 1960
 Buku Teks
Cialdini, Robert B.
The psychology influence of persuasion
Quill, 1993
 Buku Teks