Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
 Buku Teks
Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
 Buku Teks
Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
 Buku Teks