Role of product characteristics,Reference group retail environment,and promotion in creating influence power,impulsive buying ,and autobiografphical memory

Pengaruh Perceived Value terhadap Impulse Buying pada Ritel Omnichannel Kecantikan di Indonesia = The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia

Analisis pengaruh visual merchandising pada perilaku impulse buying: studi pada gerai ritel fashion H&M Grand Indonesia Jakarta Pusat = Analysis of the influence of visual merchandising on impulse buying behavior: study on fashion retail store H&M Grand Indonesia Central Jakarta

Analisis Determinan Perilaku Pembelian Impulsif pada Ritel Omnichannel Kecantikan dengan Pendekatan Stimulus-Organism-Response: Studi pada Konsumen Perempuan Sociolla = Analysis of the Determinants of Impulse Buying Behaviour in Omnichannel Beauty Retail with a Stimulus-Organism-Response Framework Approach: A Study on Female Consumers of Sociolla

Retail management