Shimp, Terence A.
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
Buku Teks
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
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Shimp, Terence A.
Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion
Penerbit Salemba Empat, 2014
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
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Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
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