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Buku Teks
Keegan, Warren J.
Principles of global marketing
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Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson
McGraw-Hill Irwin, 2003
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Keegan, Warren J.
Global marketing
Pearson Education , 2015
Buku Teks
Keegan, Warren J.
Global marketing
Prentice-Hall, 1999
Buku Teks