Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach
South-Western Publishing, 1975
 Buku Teks
Narver, John C.
The marketing economy : an analytical approach
Holt, Rinehart and Winston, 1971
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Fundamentals of marketing : additional dimensions, selections from the literature / edited, Jack L. Taylor, James F. Robb
McGraw-Hill, 1971
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Brannan, Tom
The art of marketing : integrated marketing communications volume 6
Crest Publishing House, 2001
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Duddy, Edward
Marketing, an institutional approach
Mcgraw-Hill, 1953
 Buku Teks