Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
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Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
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Applications in basic marketing
Irwin, 1991
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Applications in basic marketing
Irwin, 1991
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McCharty, E Jerome
Applications in basic marketing
Homewood, 1990
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