Kelley, Eugene J.
Managerial marketing: perspectives and viewpointsa, a source book
Richard D. Irwin, 1958
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Analytical viewpoints in marketing management
edited by Keith K. Cox
Prentice-Hall, [Date of publication not identified]
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Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
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Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
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Staudt, Thomas A.
A managerial introduction to marketing / Thomas A. Staudt and Donald A. Taylor
Prentice-Hall, 1965
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