Cheskin, Louis
Why people by : motivation research and its successful application
Liveright, 1959
 Buku Teks SO
Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Feby Inas Dwiputri
Keterkaitan brand ambassador kosmetik wardah dengan motivasi dan asosiasi merek nilai nilai Islami = The relation between brand ambassador of wardah cosmetics with the motivation and brand association of islam's values
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Pearson, 2015
 Buku Teks SO