Leinwand, Gerald
The consumer: a shocking and informative expose of fraudulent marketing practices and seductive selling gimmicks / Geral Leinwand
Washington Square Press, 1970
Buku Teks
Katona, George
The powerful consumer psychological studies of the American economy / George Katona
McGraw-Hill Book , 1960
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Mowen, John C.
Consumer behavior / John C. Mowen, Michael Minor
Prentice-Hall, 1998
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Mowen, John C.
Consumer behavior / John C. Mowen
Prentince Hall, 1995
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Consumerism: the eternal triangle : business, government, and consumers / edited, Barbara B. Murray
Goodyear Publishing Company, Inc., 1973
Buku Teks