Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
Buku Teks
Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
Buku Teks
Marcus, Burton H.
Marketing analysis and decision making
Little, Brown, 1979
Buku Teks
Uhl, Kenneth P.
Marketing research : information systems and decision making
John Wiley & Sons, 1969
Buku Teks
Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
Buku Teks