Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
 Buku Teks
Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
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Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
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Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Ferrell, O.C.
Marketing strategy
Thomson South-Western, 2008
 Buku Teks