Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
Buku Teks
Venkatesan, M.
An introduction to marketing experimentation : methods, applications, and problems
Free Press, 1971
Buku Teks
Baker, Michael J.
Research for marketing
Macmillan, 1991
Buku Teks
Kress, George
Marketing research
Prentice-Hall, 1988
Buku Teks
Parasuraman, A.
Marketing research
Addison-Wesley, 1991
Buku Teks