Quelch, John A.
Sales promotion management
Prentice-Hall, 1989
 Buku Teks
Book promotion, sales, and distribution : a management training course
Book House Training Centre/Unesco
Book House Training Centre, 1991
 Buku Referensi
Brannen, William H.
Advertising and sales promotion
Prentice-Hall, 1983
 Buku Teks
Handbook of sales promotion
editor-in-chief, Stanley Ulanoff
McGraw-Hill, 1985
 Buku Referensi
Spitzer, Harry
Inside retail sales promotion and advertising
Harper and Row, 1982
 Buku Teks