Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
Buku Teks SO
Still, Richard R.
Sales management decisions, strategies and cases
Prentice-Hall, 1988
Buku Teks SO
Dommermuth, William P.
Promotion
PWS-Kent, 1989
Buku Teks
Storholm, Gordon R.
Sales management
Prentice-Hall, 1982
Buku Teks SO
Rizqi Adi Pradana
Analisa sales promotion pada komunikasi pemasaran terpadu Go-Jek = Analysis of Go-Jek`s Integrated Marketing Sales Promotion
2016
UI - Makalah dan Kertas Kerja