Johnson, Lewis K.
Sales and marketing management : text and cases
Allyn and Bacon, 1957
 Buku Teks SO
Dodge, H. Robert
Field sales management : text and cases
Business Publications, 1973
 Buku Teks SO
Quelsch, John A.
Sales promotion management
Prentice-Hall, 1989
 Buku Teks SO
Hoffamn, K. Douglas
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
 Buku Teks SO
Monroe, Kent B.
Pricing : making profitable decisions
McGraw-Hill, 1979
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