Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
Buku Teks
Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
Buku Teks
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
Buku Teks
Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
Buku Teks
Allen, Judy
Marketing your event planning business: a creative approach to gaining the competitive edge / Judy Allen
John Wiley, 2004
Buku Teks