Hughes, G. David
Marketing management : a planning approach
Addison-Wesley, 1978
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McNamee, Patrick
Management accounting strategic planning and marketing
Heinemann , 1988
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Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
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Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
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Kotler, Philip
The marketing of nations : a strategic approach to building national wealth
The Free Press , 1997
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