Brethauer, Dale
New product development and delivery: ensuring successful products through integrated process management
[American Management Association, ], 2002
 eBooks
Berg, Thomas L.
Product strategy and management / Edited by Thomas L. Berg and Abe Shuchman
Rinehart and Winston, 1963
 Buku Teks
Ginting, Andreas
Pengembangan saluran distribusi penjualan, komunikasi pemasaran, produk ready to drink dan laporan arus kas pada UMKM vit fresh = Development of distribution channels marketing communication product ready to drink and cash flow statement through smes vit fresh
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Nindyo P. Sumargono
Analisis strategi pemasaran produk baru : studi kasus pada perusahaan farmasi Boehringer Mannheim Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1992
 UI - Skripsi Membership
Costello, Dennis R
New venture analysis / Dennis R. Costello
Dow Jones-Irwin, 1985
 Buku Teks