Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
Buku Teks
Barksdale, Hiram C.
Problems in marketing research : in-basket simulatiuon
Holt, Rinehart and Winston, 1963
Buku Teks
Baker, Michael J.
Research for marketing
Macmillan, 1991
Buku Teks
Kress, George
Marketing research
Prentice-Hall, 1988
Buku Teks
Parasuraman, A.
Marketing research
Addison-Wesley, 1991
Buku Teks