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Marketing : an integrated analytical approach / by Weldon J. Taylor and Roy T. Shaw
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Narver, John C.
The marketing economy : an analytical approach
Holt, Rinehart and Winston, 1971
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Brannan, Tom
The art of marketing : integrated marketing communications volume 6
Crest Publishing House, 2001
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Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
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McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1990
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