Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
Cundiff, Edward W.
Fundamentals of modern marketing
Prentice-Hall of India, 1980
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks