Adler, Max K.
Lectures in market research
Crosby Lockwood & Sons, 1965
 Buku Teks
Readings in market research
edited by Keith K. Cox
Appleton-Century-Crofts, 1967
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Topan, 1989
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1979
 Buku Teks