Morse, Stephen A.
The practical approach to marketing management / Stephen Morse
McGraw-Hill , 1967
 Buku Teks
Kotler, Philip
Marketing management
Pearson, 2016
 Buku Teks
Kotler, Philip
Marketing management
Pearson, 2016
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2003
 Buku Teks