Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
 Buku Teks
Hillestad, Steven G.
Health care marketing plans : from strategy to action
An Aspen Publication, 1991
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Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
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Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
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Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
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