Kotler, Philip
Marketing management : analysis, planning, and control
Prentice Hall International, 1980
 Buku Teks
Kotler, Philip
Marketing management : analysis, planning, and control
Prentice-Hall, 1967
 Buku Teks
Kotler, Philip
Marketing management : analysis, planning, and control
Prentice-Hall, 1972
 Buku Teks
Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice Hall International, 1991
 Buku Teks
Kotler, Philip
Marketing management : analysis, planning, and control : fifth edition
Prentice Hall International, 1984
 Buku Teks