Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints a source book
Richard D. Irwin, 1967
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1990
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1978
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1975
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1968
 Buku Teks