Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
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Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
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Thorelli, H.B.
International marketing strategy
Penguin Books, 1973
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Lovelock, Christopher H.
Services marketing : people, technology, strategy
Prentice-Hall, 2005
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Heidingsfield, Myron S.
Changing pattern in marketing : a study in strategy
Allyn and Bacon, 1968
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