Keegan, Warren J.
Multinational marketing management
Prentice-Hall, 1980
 Buku Teks
Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks