Howard, John A.
Marketing management : analysis and decision
Richard D. Irwin, 1962
Buku Teks
Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
Buku Teks
Marcus, Burton H.
Marketing analysis and decision making
Little, Brown, 1979
Buku Teks
Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
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Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
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