Alderson, Wroe
Marketing behavior and executive action : a functionalist approach to marketing theory
Richard D. Irwin, 1957
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Day, Ralph L.
Marketing in action : a dynamic business decisions game / by Ralph L. Day
Richard D. Irwin, 1962
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Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill , 1968
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Britt, Steuart Henderson
Marketing management and administrative action
McGraw-Hill Kogakusha, 1978
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Hart, Keith
Putting marketing ideas into action
Library Association Publishing, 1999
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