Fitzroy, Peter T.
Analytical methods for marketing management
McGraw-Hill, 1976
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Analytical viewpoints in marketing management
edited by Keith K. Cox
Prentice-Hall, [Date of publication not identified]
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Analytical marketing management /​ by P. Doyle ... [et al.].
Harper &​ Row, 1974
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Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach
South-Western Publishing, 1975
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Narver, John C.
The marketing economy : an analytical approach
Holt, Rinehart and Winston, 1971
 Buku Teks