Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
Buku Teks
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
Buku Teks
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
Buku Teks
Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
Buku Teks
Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
Buku Teks