Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
Buku Teks
Still, Richard R.
Essentials of marketing
Prentice-Hall, 1966
Buku Teks
McDaniel, Carl
Marketing essentials
South Western Cengage Learning, 2012
Buku Teks
Haas, Kenneth B.
Creative salesmanship : understanding essentials
Collier/Macmillan, 1974
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McCarthy, E. Jerome
Essentials of marketing
Irwin, 1988
Buku Teks