Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
Buku Teks
Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
Buku Teks
McDaniel, Carl
Riset pemasaran kontemporer = Contemporary marketing research
Salemba Empat , 2001
Buku Teks
Cox, William E. Jr.
Industrial marketing research/ William E. Cox, Jr
N.Y. John Wiley c., 1979
Buku Teks
Sethna, Beheruz N.
Research maethods in marketing and management /Baheruz N Sethna
Tata McGraw-Hill, 1984
Buku Teks