Argane, Robert
Dasar-dasar marketing : langkah awal agar menjadi marketing yang tangguh dan profesional / Robert Argane
Restu Agung, 2005
 Buku Teks
Morse, Stephen A.
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks